Privacy Policy

1 Who We Are

UniSelect Global ("we," "us," or "our") is a China-based sourcing and logistics company operating under the legal entity Hangzhou Yunlian Youcai International Trade Co., Ltd. (杭州云联优采国际贸易有限公司), headquartered in Hangzhou, Zhejiang, China.

We operate the website uniselectglobal.com and provide product sourcing, quality inspection, private labeling, and global shipping services for e-commerce sellers and businesses worldwide.

For the purposes of the EU General Data Protection Regulation (GDPR) and the UK GDPR, UniSelect Global acts as the data controller of personal information collected through our website and in the course of providing our services.

2 Information We Collect

We collect information in the following ways:

Information you provide directly:

• Contact form submissions: Your full name, email address, store URL, product category preferences, and any messages you send through our website contact form
• Correspondence: Any emails, WhatsApp messages, or other communications you send to our team
• Business relationship data: If you engage our services, we may collect your business address, shipping addresses, payment information, and order details

Information collected automatically:

• Device and usage data: IP address, browser type, operating system, device type, screen resolution, and referring URL
• Analytics data: Pages visited, time spent on pages, click patterns, and scroll behavior via Google Analytics (GA4)
• Cookie data: Information collected through cookies and similar tracking technologies (see Section 5 below)

Information from third parties:

• Data from advertising partners (such as Google Ads) when you click on our advertisements
• Publicly available business information when we conduct outreach for potential partnerships

3 How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Processing your sourcing requests, connecting you with verified suppliers, arranging quality inspections, managing shipments, and providing customer support
• To communicate with you: Responding to inquiries, sending quotes, providing order updates, and sharing relevant service information
• To improve our website: Analyzing usage patterns to enhance user experience, optimize page content, and fix technical issues
• For marketing: Sending promotional emails about our services, new capabilities, or industry insights (only with your consent where required by law)
• For advertising: Serving targeted advertisements through Google Ads and measuring the effectiveness of our advertising campaigns
• Legal compliance: Meeting legal obligations, resolving disputes, and enforcing our agreements

Legal basis for processing (GDPR / UK GDPR):

• Contract performance: Processing necessary to fulfill our service agreement with you
• Legitimate interests: Website analytics, fraud prevention, and direct marketing of similar services
• Consent: For marketing communications and non-essential cookies, where required
• Legal obligation: Compliance with applicable laws and regulations

4 How We Share Your Information

We do not sell your personal information. We may share your data with the following categories of third parties:

Service providers:

• Form submission processing: FormSubmit.co processes contact form submissions on our behalf
• Analytics: Google Analytics (Google LLC) analyzes website traffic and user behavior
• Advertising: Google Ads (Google LLC) for serving advertisements and conversion tracking
• Communication: Email service providers and WhatsApp for business communications
• Logistics partners: Freight forwarders, shipping carriers (DHL, FedEx, UPS), and customs brokers necessary to fulfill orders

Business partners:

• Verified suppliers and manufacturers in China when processing your sourcing requests
• Quality inspection agencies when arranging product inspections on your behalf

Legal requirements:

• We may disclose your information if required by law, regulation, legal process, or governmental request
• We may also share information to protect the rights, property, or safety of UniSelect Global, our clients, or the public

5 Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect analytics data.

Types of cookies we use:

• Essential cookies: Required for the website to function properly (e.g., session management, security)
• Analytics cookies: Google Analytics (GA4) cookies that help us understand how visitors interact with our website. These cookies collect information in aggregate form and do not identify individual users
• Advertising cookies: Google Ads conversion tracking cookies that help us measure the effectiveness of our advertising campaigns

Google Analytics: We use Google Analytics 4 (provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics cookies collect information about your use of our website, including your IP address (anonymized where possible). This data is transmitted to and stored by Google on servers in the United States. For more information, see Google's Privacy Policy.

Managing cookies: You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6 International Data Transfers

UniSelect Global is based in China, and your personal information may be transferred to, stored, and processed in China and other countries where our service providers operate.

For transfers from the EU/EEA, UK, or Australia, we rely on:

• Standard Contractual Clauses (SCCs) adopted by the European Commission
• UK International Data Transfer Agreement (IDTA) or UK Addendum to EU SCCs
• Adequacy decisions where applicable
• Your explicit consent where no other legal mechanism is available

Our third-party service providers (Google, FormSubmit) may also process data in the United States and other jurisdictions. These providers are bound by their own privacy policies and, where applicable, Standard Contractual Clauses.

7 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact form submissions: Retained for up to 3 years from the date of your last communication with us
• Client business data: Retained for the duration of our business relationship plus 5 years for legal and tax compliance
• Website analytics data: Google Analytics retains user-level data for 14 months; aggregate data may be retained longer
• Marketing communications data: Retained until you unsubscribe or request deletion

After the applicable retention period, we will securely delete or anonymize your personal information. If deletion is not technically feasible (e.g., data stored in backup archives), we will securely store the information and isolate it from further processing until deletion is possible.

8 Your Rights

For EU/EEA and UK residents (GDPR / UK GDPR):

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests, including profiling
• Right to withdraw consent: Withdraw consent at any time for consent-based processing
• Right to lodge a complaint: File a complaint with your local supervisory authority

For California residents (CCPA/CPRA):

• Right to know: Request information about the categories and specific pieces of personal information we collect
• Right to delete: Request deletion of your personal information
• Right to opt-out: We do not sell personal information; if this changes, we will provide a "Do Not Sell My Personal Information" link
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

For Australian residents (Privacy Act 1988):

• You have the right to access and correct your personal information
• You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

9 Children's Privacy

Our services are directed at business professionals and e-commerce sellers. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us at uniselectglobal@gmail.com.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Effective Date" at the top of this page
• Post a notice on our website or notify you via email (if you have provided your email address)
• Where required by law, obtain your consent for the new processing activities

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: uniselectglobal@gmail.com
• WhatsApp: +44 7436 532876
• Company: Hangzhou Yunlian Youcai International Trade Co., Ltd.
• Address: Room 202725, 20th Floor, Yandafang Wenyuan Building, No. 426 Binwen Road, Puyan Subdistrict, Binjiang District, Hangzhou, Zhejiang, China
• Website: uniselectglobal.com